Insights & Ideas
Thoughts on AI, web development, digital strategy, and helping businesses work smarter.
From Software Fixes to a Foundation for Growth
When a growing technology company asked Port Light to fix problems and add features to its customer dashboard, the work seemed straightforward. But as we got to know the software, a bigger challenge came into view: the system was making it harder to improve the...
AI Can Build Your App. But Not All AI Tools Are the Same.
Over the past year, we’ve seen incredible progress in AI-powered software development. The promise is compelling. Describe the application you want, answer a few questions, and watch AI build it for you. Platforms like Bubble.io and other AI-assisted development tools...
AI Is Creating a Dangerous Illusion in Software Development
The year is 2026. A business owner has an idea. A platform promises they can build software without developers. AI will generate the screens. AI will create the workflows. AI will write the logic. The future has arrived. Three months later, the app is 80% complete....
What I Actually Do Each Week as a Fractional CTO
If your developers are busy all day and you’re still not making progress, this is probably why.
Three WordPress Plugins. One Week. Three Active Exploits. Here’s What It Means for Your Business.
In the last week, three different WordPress plugins were caught being actively exploited by attackers in the wild. Not theoretical "could be exploited." Actually being used, right now, to break into real websites. The plugins: Ninja Forms, a contact form plugin...
The #1 Reason Software Projects Go Wrong (And How to Avoid It)
After 20 years of building software, I’ve seen projects go incredibly well… and I’ve seen them stall out, drag on, or fail spectacularly. There are a lot of reasons software projects struggle, but one reason shows up again and again: Overplanning. That might sound...
How We Used AI To Cut Our AWS Bill By $700 A Month (And How Your Business Can Do The Same)
Let's be honest. If you run anything in the cloud, or really, if you run any kind of business, there is a good chance you are overpaying for something right now and you just don't know it yet. We recently pointed AI at our own AWS bill and walked away saving around...
Simplify the Buying Experience with WooCommerce’s New Shareable Checkout URLs
If you’ve ever wanted to send a customer directly to checkout with a specific product or combination of products already in their cart, WooCommerce just made that easier than ever. Their new feature, Shareable Checkout URLs, is a game changer for WooCommerce store...
How a Strategic Discovery Project Saved Our Client Thousands — And Gave Them a Clear Path Forward
Intro When your digital platform isn’t working quite right, it’s easy to assume a complete overhaul is the only option. But what if a thoughtful analysis could reveal that you don’t need to start from scratch? At Port Light Technology, we specialize in helping...
Ready to Build Something Smarter?
Whether you’re planning a new website, online store, or custom software, we’d love to hear what you’re working on. Let’s talk about how AI can save you time and help your business grow.